White House LGBTQ Tech and Innovation Summit Fellow
August 2016, White House
SFFA Showcase Entrepreneur
May 2016, Seattle Female Founders
Excellence in Innovation Award
May 2016, IMS Health
"MacGyver Award" - Employee of the Month Award for Exceptional Effort and Grit
May 2012, Appature
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Fundamentally, helping people is what drives me.
I achieve this by providing web-based software experiences that delight users with ease and simplicity, even while hiding complicated design problems "under the hood." I have a high work ethic and take strong pride in delivering quality for my team. As a people-loving extrovert, I welcome collaboration and input, while maintaining the ability to make tough calls and support my decisions with reasoning and data.
My experience is mainly (though not exclusively) B2B SaaS companies in Life Science, both large and small. In the past, I have been an individual contributor and team manager for several successful Seattle software startups (iLike, acquired by MySpace in 2009, and Appature, acquired by IMS Health in 2013).
Currently, I head product and design as the Chief Product Officer and Co-Founder at Invio, an enterprise SaaS company that has made clinical trials safer, faster, and more efficient via automation of critical clinical operation workflows and data quality monitoring. Together with a team of fantastic software engineers, we have built something I am very proud of - a system that has impact at top-tier researcher institutions like Cedars-Sinai Medical Center. Invio's platform is now in a great place and it is time for me to step into my next adventure and find the next wonderful experience to build for people.
I am looking for a product leadership role in web-based application design and product management where I can leverage my skills, practice new ones, work alongside smart and collaborative colleagues, and make a large impact.
EXPERIENCE AND EDUCATION
Chief Product Officer and Co-Founder
Seattle, WA and Los Angeles, CA
May 2016 - Present
Invio SourceDrive™ is a cloud-based software solution that improves the safety and speed of multi-site clinical trials. Invio provides a way for trial sponsors to monitor research site data remotely, automates common clinical operations tasks, and meets compliance requirements (such as HIPAA and 21 CFR Part 11).
In my role, I did all product design and lead product management for three years of successful milestone releases.
Completed all user research and design of the platform MVP and all subsequent feature releases
Owned product management, including roadmap planning and collaboration with the development team
Established and ran customer success processes and support ticketing and KBA systems
Contributed heavily to fundraising and sales, including pitch event presentations and public speaking engagements
As a co-founder, oversaw business operations (e.g, facilities, human resources)
Received the "Seattle Health Innovator of the Year" award, recognizing "an individual member of a health innovation startup team who maintains focus on the customer and builds deep, long-term relationships by better understanding, anticipating, and fulfilling customers needs."
Senior Manager, Product Design
March 2015 - May 2016
Owning the end-to-end user experience of Nexxus Marketing, a web-based life sciences marketing application, I internally championed the voice of our users. I evolved business requirements from Product Management into user needs, stories, and scenarios, and designed innovative features to build a competitive edge in the marketplace.
Managed a shared team of Product Designers, IxDs, and Visual Designers
Completed resource planning, communication, and attained buy-in with company directors
Ensured quality and evangelization of project deliverables for PMs and developers, user research assets, and usability tests and results
Won the Technology and Solutions "Excellence in Innovation" award for my work on a prototype demo of the Nexxus Orchestrated Customer Engagement concept for our USBU customer event
Senior Product Designer
June 2014 - March 2015
After IMS Health acquired Appature, I transitioned to an individual contributor role on the design team. This move aligned with my long-term desires and my first love: working on the product itself.
Created and evangelized feature project deliverables for PMs and developers (e.g., user flows, wireframes, mockups, and prototypes)
Developed user research assets for PM use (e.g., user personas and telemetry reporting)
Ran usability tests and reported internally on results
Defined which metrics would be tracked for each new feature release
Product Adoption Manager
Appature (acquired by IMS Health)
September 2012 - June 2014
This was a critical role at Appature. We were on track for acquisition-worthy revenues, but our churn was trending poorly: existing customers were leaving, cutting away at the foundations of a solid SaaS business model. I was asked to build a team focused on resolving this issue and turn the trend around. Though this was an extremely challenging time as I was still also owning my UX Product Manager responsibilities, I found success and Appature was acquired by IMS Health in March 2013.
Hired, trained, and managed a new technical support and customer service team (7 direct reports)
Established tracking system, triaged, and advocated weekly to Product team on customers issues
Established and reported monthly to whole company on account health, including rollup of quantitative usage metrics, support issues, and account manager interviews
UX Program Manager
Appature (acquired by IMS Health)
February 2011 - March 2013
I joined Appature, a Madrona-backed, web-based platform for automated digital marketing targeting healthcare providers, when MySpace closed their Seattle office. Here I fell in love with applying product design skills to life science: the added complexity of regulatory compliance was an intriguing layer to design problems, and an opportunity to help people in a meaningful way.
Tracked and triaged feature requests, requirements, and wrote feature specifications, including defining which metrics would be tracked for each
Co-invented, designed, and PM'd flagship "Journeys" feature
Collaborated with graphic designer on mockups, mentored on user experience
Collaborated with software engineers on the UX and information architecture
Won the "MacGyver Award" in recognition of exceptional effort
Product Manager, Events
Seattle, WA and Los Angeles, CA
August 2009 - January 2011
After iLike’s acquisition by MySpace, I led the transition of support to the MySpace team in Los Angeles, after which I was promoted to run Product for one of MySpace’s verticals, the Events team.
Trained the MySpace support team on supporting the iLike product after acquisition
Wrote specifications for all new user experiences while ensuring site-wide design consistency with other vertical teams, as well as meeting advertising requirements on each page
Led cross functional team efforts to ship a total redesign of the entire calendar, events, and invitations section of Myspace
iLike (acquired by MySpace)
June 2007 - July 2009
iLike was a popular music recommendation service based on social algorithms that engaged existing social networking platforms to provide a convenient and rich multi-media experience. iLike was best known for its creation of the largest music application on Facebook, but also allowed artists to post items once with us and immediately reach fans on many networks, including Facebook, Bebo, Hi5, MySpace, and Google's OpenSocial. When I joined, it was a small startup just finding exponential user growth as our Facebook application began to take off.
iLike was acquired by NewsCorp as a subsidiary of MySpace in August 2009.
Hired and trained a customer service team to provide quality support to 55 million global users via social media (2 direct reports)
Implemented support processes and tools including social media, a web-based ticketing system, phone response, and online knowledge base
Communicated usability issues and tracking data back to product management as an advocate for the users
B.A., Business Administration, Information Systems
Seattle Pacific University
2001 - 2004
Provost Scholars Award, Resident Life Peer Advisor
Associate of Arts
South Seattle College
1999 - 2001
All-Washington Academic Team - Phi Theta Kappa, Dean's List, Running Start Honor Roll